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Our enrollment numbers have increased along with our fundraising awareness. Staff and students have enjoyed TCA’s growth and recognition, as well as our higher profile in targeted media that directly engages our key constituents.
~ Becky D. Lewis,
Executive Director of Development
Trinity Christian Academy
Several firms were competing to launch our social media strategy but C. Pharr’s strategic, multi-faceted approach to digital communication paired with its PR expertise put them ahead of the curve.
~ Kimberly B.,
N. TX hospital
We count on C. Pharr & Company to publicize our land acquisitions nationally to remind the marketplace that we are a very active investor.
~ Kevin Watson,
For more than eight years, the statewide publicity and strategic counsel C.Pharr & Company provided has helped us grow our business throughout Texas.
~ Chris Peck,
VP Texas Division
Cynthia Pharr Lee is one of the 25 most influential business women in Dallas.
~ Dallas Business Journal
In a number of crisis situations, my executive teams have trusted C. Pharr & Company for sound communications counsel and implementation.
~ Ken Cichocki
Chief Financial Officer
Every PR initiative we've done together has begun with insightful strategy and yielded results that have built Westmount’s leadership profile, locally and nationally.
~ Cliff Booth, CEO
Westmount Realty Capital
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East Dallas Chamber Asks C. Pharr to Lead Public Relations & Social Media
Lunch and Learn
March 2014- The Greater East Dallas Chamber hosted its monthly luncheon on March 18 featuring C. Pharr’s Leah Ekmark Williams, APR, to speak about how to “Springboard to Success: Build Your Marketing Toolbox.” More than 75 chamber members and guests attended the lunch to hear from Williams as she outlined best practices and strategies for public relations and social media campaigns. Attendees in both business-to-business and business-to-consumer industries walked away with insight and tips. During her presentation, Williams outlined the following:
- Media relations strategy insight - learn how to generate publicity and build your brand's thought leadership profile.
- Should social media and advertising be part of your integrated marketing mix?
- What social media channel(s) are right for your business? Learn how to be strategic and amplify your message.
“With today’s world of constantly changing communication mediums, outlining your goals and setting a strategy is the first step to getting your PR and social media campaigns started on the right foot,” explained Williams. “Your strategy should include a mix of traditional and online media and it must align with and support your marketing plan to be truly successful. An integrated marketing communication plan will amplify your brand’s thought leadership profile and will help deliver ‘your story’ in a compelling manner.”
Williams is regularly asked to lead social media boot camps and public relations strategy sessions to teach businesses and clients best practices. For additional information on any of these topics or to discuss speaking engagements or boot camp training sessions with Williams, please contact her at firstname.lastname@example.org.
C. Pharr’s Leah Ekmark Williams Earns Accreditation in Public Relations
November 21,2013 - NEW YORK -- Leah Ekmark Williams, Director of Account Services with C. Pharr & Company, Dallas has successfully completed the Examination for Accreditation in Public Relations (APR) entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program.
The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities (KSAs) associated with the profession. The Examination is designed for public relations professionals with five to seven years of job experience and/or a bachelor's degree in a communication field. Candidates who successfully complete the rigorous process, including presenting his/her portfolio to a Readiness Review panel of three peers and sitting for a computer-based Examination, are granted the APR.
"Earning the APR reflects a mastery of knowledge, skills and abilities needed to succeed in our increasingly complex profession," said Susan G. Barnes, APR, Fellow PRSA, 2013 chair of the Universal Accreditation Board. "Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients."
The computer-based portion of the Examination is administered throughout the year at more than 300 Prometric Testing Centers. The Readiness Review is conducted prior to the computer-based portion of the Examination by a panel of three Accredited members of one of more of the nine organizations participating in the UAB. Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession and serving their local communities.
About the Universal Accreditation Board
The UAB was established in 1998 by a coalition of public relations professional organizations that today includes the Agricultural Relations Council, Asociación de Relacionistas Profesionales de Puerto Rico, Florida Public Relations Association, Maine Public Relations Councils, National School Public Relations Association, Public Relations Society of America, Religion Communicators Council, Southern Public Relations Federation and Texas Public Relations Association. Each organization contributes resources and senior-level volunteer members who represent all segments of the public relations profession.
For more information about the UAB and the APR designation, visit www.praccreditation.org.
Leah Ekmark Williams Represents PRSA Dallas at National Leadership Rally in
New York City
June 2013 - Leah Ekmark Williams, C. Pharr and Company’s director of account services, recently attended the Public Relations Society of America’s (PRSA) Leadership Rally in New York City. The annual gathering is an opportunity for incoming PRSA chapter presidents and district leaders from across the nation as well as other industry professionals to convene, exchange information and discuss current best practices as they prepare for their upcoming leadership roles. Leah has been elected 2014 chapter president by PRSA Dallas.
With roughly 150 chapter leaders from across the country present, the conference provided vast networking and learning opportunities for all in attendance. This year’s rally featured topics varying from membership recruitment and retention, to financial management and budgeting. Instructive panels and interactive roundtable discussions were held to increase awareness of innovative resources available exclusively to PRSA members and the numerous member benefits. Taking advantage of this face time with 150+ PRSA leaders, attendees were able to network with executives from across the nation to discuss industry trends while sharing best practices from their niche market and differing regions.
Williams represented the Dallas chapter of PRSA at the conference. Currently serving as 2013 president-elect, Williams has held a leadership role in PRSA Dallas for seven years. She has formerly served as the marketing chair, media relations chair and diversity chair, helping lead and engage members for one of the largest PRSA chapters in the country with more than 300 members across the metroplex. Williams will take the knowledge she gained at this year’s leadership rally to help lead PRSA Dallas and expand its growing network of the city’s PR influencers in 2014 while also championing the cause and benefits of PRSA membership.
PRSA was founded in 1947 and has grown to be the largest and most recognized organization of public relations professionals in the world. PRSA Dallas was founded three years later in 1950, and has created a close-knit network of professionals who come together to learn, grow and become leaders in the industry. With more than 21,000 current members in the United States, PRSA benefits its members by increasing their skill set and expanding their knowledge of the communications industry through professional development events and educational conferences like the annual Leadership Rally.
C. Pharr & Co. Wins Premier New Luxury Second-Home Development at
Cedar Creek Lake
January 2013 - C. Pharr & Co., specialists in public relations, social media and marketing, has recently been appointed to launch the 2013 public relations campaign for Long Cove, a luxury second-home family community located along six miles of continuous shoreline at Cedar Creek Lake. Long Cove is a new community built to give Dallas families a close-to-home place to sneak away for much-needed bonding and relaxation time (www.long-cove.com).
C. Pharr will provide PR support for a successful sales and marketing program, helping position Long Cove as the most desirable, second home community in which to grow family memories. Successful developer Don McNamara, the investor responsible for Dallas' well-known 140-acre CityPlace, which includes West Village, is behind this new development. C. Pharr will work with the Long Cove team to increase brand awareness and drive home sales for the community.
Leah Ekmark Williams Named to Two Prestigious Leadership Roles in
Dallas Business Community
January 2013 - C. Pharr & Co. Director of Account Services Leah Ekmark Williams, has been named by her peers to two prestigious leadership positions at the start of 2013. She has been named chairman of the 2013 Junior Board Chair of Big Brothers Big Sisters as well as 2013 president-elect of Public Relations Society of America (PRSA) Dallas. Williams has been involved with both organizations since 2005 and has continued to grow in her leadership roles.
Williams has been an active Big Sister for nearly eight years and has volunteered her time since 2008 to assist with the public relations and marketing strategy for the Annual Big Black Tie Ball for the North Texas chapter of Big Brother Big Sisters (BBBS). She was elected to the 2009 inaugural junior board of directors for BBBS and was chosen to serve as the first recruitment committee chair in 2010 and was re-elected by the group in 2011. During her time as recruitment chair she helped found and launch Melrose Society, a group of young professionals that hosts bi-monthly networking events as well as other philanthropic events in conjunction with both BBBS and other civic-minded, young professional organizations. Williams served as 2012 chair-elect for the junior board and is now actively leading a board of 20 young professionals to raise funds and awareness for BBBS to help to start, support and sustain mentoring relationships in Dallas County.
Within PRSA Dallas, Williams began her leadership role as the media relations chair and served in this position for two years. Following this role, Williams served as the diversity chair for two years and secured a national PRSA accolade in 2009 for the creation of the new Drinks+Diversity program she helped found and institute. Most recently she served as the chapter’s 2011 and 2012 marketing chair. PRSA Dallas is one of the largest local chapters of the PRSA in the country, with more than 350 members located in and around the Dallas.
Williams utilizes her same results-driven approach of developing successful campaigns and educating clients about best practices and leadership in business as she helps develop new programs, events and marketing tactics for both the junior board of BBBS and PRSA Dallas.
She currently works with a variety of clients ranging from real estate, design and construction services to advertising, healthcare and large financial service providers. Williams leads media relations strategy for clients, helping leverage both traditional and online media opportunities. Her proactive, strategic approach to media relations has helped clients build their profiles in the local and national business communities in addition to social media.
C. Pharr & Co. team participates in Annual TREC Together We Give Volunteer Event
December 2012 - The C. Pharr team participated in the fourth annual Together We Give volunteer event in December 2012, hosted by The Real Estate Council (TREC) Young Guns. Together We Give is a volunteer day that unites young real estate professionals from across eight different non-profit real estate organizations in Dallas. C. Pharr’s own, Leah Ekmark Williams, is one of the co-founders of this event, and she spearheaded the first Together We Give event in December 2009 which drew more than 80 young real estate executives.
Each year young real estate professionals gather at The Salvation Army to help sort and organize toys and clothes as well as pass out these items to families for the well-known Angel Tree program. The Together We Give event has created a high-energy networking event for young real estate professionals while providing an opportunity to give back to the community; the C. Pharr team was excited to be a part of this growing tradition. Pictured here are C. Pharr’s Shelby Menczer and Leah Ekmark Williams along with another TREC Young Gun volunteer.
C. Pharr & Company Opens Second Office
July 2012 - C. Pharr & Co. has officially opened its second office, located at 2501 Oak Lawn Ave. Following a period of sustained growth, backed by a diversified group of clients with sound business practices in commercial real estate, finance, technology and healthcare, has helped fuel this office expansion for the C. Pharr team.
“We came across an opportunity that was too good to pass up. As our clients’ businesses have continued to see growth, our agency has seen an increased role and need for our B2B media relations, social media and marketing strategy for each of our clients,” said Cynthia Pharr Lee. "We are excited to be closer to our downtown clients and we look forward to meeting our new neighbors."
Be sure to stop by and see us if you're in the neighborhood!
Healthcare Financial Managers Learn about Risks vs. Rewards of Social Media
January 2012 - HFMA’s Lone Star Chapter hosted a presentation by Cynthia Pharr Lee on January 19, 2012 in which she explained that the rewards and risks of social media can be significant for healthcare-related organizations. She recommended a strategic, cross functional approach to digital strategy as the best method of mitigating potential risks.
“The key to a successful beginning in social media is starting with a business goal in mind and developing thoughtful policies across your organization. Every area involved in the organization’s digital strategy – HR, IT, legal, as well as marketing and communications – needs to work together to establish comprehensive policies,” Cynthia explained. “With that preparation, a first year action plan can be developed which includes those platforms and tactics that can have the greatest impact on the business.”
Cynthia will also address the Texas State Conference of HFMA on March 27, 2012 on “Consumerism: Today’s Reality/Tomorrow’s Survival.”
As a preview, Cynthia noted, “Patient experience is being discussed as the possible ‘holy grail’ of outcome-based healthcare evaluation and reimbursement. Yet, today’s healthcare consumers are demanding, different and ready to instantly share their unfiltered opinions through social media. Aligning with consumer interest can be a key differentiator for profitable healthcare delivery while a lack of understanding carries a high cost.”
For additional information on any of these topics and/or to discuss speaking engagements with Cynthia Pharr Lee, please contact her at email@example.com
C. Pharr & Company Certified by WBENC
September 27, 2010 - C. Pharr & Company was recently granted “National Women’s Business Enterprise Certification” by the Women’s Business Council of the Southwest.
“This firm has been woman-owned, operated and controlled since its inception, yet we are late leveraging the benefits of national certification,” said Cynthia Pharr Lee, president.
“We hope to experience similar benefits of WBE-certification that we have seen accrue to a number of our clients and we also look forward to being able to partner with other clients on projects for which certification is important,” Cynthia added.
Dallas-Fort Worth Health Care Journalists Offer Tips To Marketing/PR
Professionals For Getting Ink In a Challenging Media Climate
Local journalists served as panelists at the second D/FW American Marketing Association (AMA) Health Care Special Interest Group (SIG) event, providing insight to local communicators on how to connect with media.
DALLAS – March 1, 2010 – The upward shift from traditional media to online – from blogs to social media – has left communications professionals with fewer reporters to connect with and more competition for less space in print. To offer these professionals an opportunity to learn current tips and best practices from journalists first-hand, Jim O’Gara, leader of the D/FW American Marketing Association (AMA) Health Care SIG and president of Dallas-based advertising agency OnMessage, teamed up with its Dallas-based public relations firm, C. Pharr & Company, to organize a panel of local health care journalists for the SIG’s second event: “How
Your Company Can Secure Coverage in Healthcare Media.”
The panel, moderated by O’Gara, included Jason Roberson, health care business reporter, Dallas Morning News; Elizabeth Bassett, health care, science and technology reporter, Fort Worth Business Press; Chad Watt, associate editor, Dallas Business Journal; and Jan Jarvis, health care reporter, Fort Worth Star-Telegram.
“As a firm with several clients in the health care field, having the opportunity to interact face-to-face with these journalists and learn the topics that appeal to them individually is invaluable to our business,” said Cynthia Pharr Lee, president of C. Pharr & Company.
The panel agreed that when considering a pitched idea, the news that affects the largest number of people with relevancy to the area has a better chance of becoming a story.
“If a nationwide health trend can be localized, it becomes more significant to our readers,” Bassett said.
Watt added, “Health care is a complex topic. Bring it home to the people – make it accessible to many and keep it simple.”
Communicators may be surprised to hear that despite the “buzz” surrounding social media, it does not rank high as a channel to find sources and story ideas for these individuals.
“I want to brainstorm story ideas and angles with you on the phone,” Roberson said.
Jarvis added, “I prefer face to face. I’ve found that some of the best stories developed while I was out of the office, on the ground.”
OnMessage is an integrated advertising agency focused on creating brand stories that emotionally connect with a specific audience, and telling those stories through the most appropriate advertising and marketing vehicles. Leveraging traditional and digital media, OnMessage has helped clients such as AmerisourceBergen Specialty Group, 3M Unitek, The SCOOTER Store, Susan G. Komen for the Cure® and others improve the return on investment they receive for every marketing dollar they spend. With a core philosophy of staying “on message,” and its team of branding and storytelling professionals, OnMessage is the agency leading companies turn to for innovative advertising ideas. For more information, please visit www.itsonmessage.com or call 972-931-3444 Ext. 1106.
About C. Pharr & Company
C. Pharr & Company is a Dallas-based public relations and marketing communications firm with a proven track record of leadership in communications, providing strategic services to select clientele. Business-oriented communications expertise coupled with intensive senior counselor involvement are the firm's competitive edge. C. Pharr prides itself on implementing successful media campaigns that bring increased recognition for its clients, helping them to achieve their business goals while yielding greater stakeholder support. For more information, please visit www.pharrpr.com.
About DFW AMA
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, please visit www.dfwama.com.
Marie Powell, C. Pharr & Company
C. Pharr & Company Names Leah Ekmark as Director of Account Services
DALLAS – September 2009 – C. Pharr & Company, a public relations and marketing communications firm that provides strategic services and business-oriented communications expertise, has named Leah Ekmark as director of account services. In this role, her duties will include account and project management, strategic traditional and social media relations planning and implementation, crisis communication management, community relations and marketing communications. Ekmark has been with C. Pharr & Company for five years.
Ekmark works with a variety of clients that have a major impact on the local business community including those involved in the financial, commercial real estate, design, and construction, technology, health care, retail and advertising industries. Her media relations expertise has helped clients accomplish their business goals, leveraging their profiles in the business community through her proactive work efforts with both traditional and new media outlets on a local, regional and national scale.
She is a member of the Public Relations Society of America’s North Texas Chapter and served as the publicity chairman for more than two years, most recently transitioning in to a new role to institute more diversity initiatives within the chapter. Ekmark actively participates in The Real Estate Council (TREC), working on the core marketing/public relations committee and was also selected to serve as the 2009 FightNight publicity chair for the 21st annual FightNight, the premier fundraising event within the Dallas real estate community. She is also involved in TREC Young Guns, a group of young commercial real estate professionals driven by a common goal to support TREC’s vision, and was selected to serve as the 2009 marketing/public relations chair for this core group.
She is an active Big Sister and was recently invited to serve on the inaugural Junior Board of Directors for Big Brothers Big Sisters (BBBS). Ekmark has also volunteered her time to assist with publicity and promotion for the both the 2008 and 2009 BBBS Annual Big Black Tie Ball to help raise funds for this non-profit. Ekmark graduated from the University of Arizona in Tucson with a B.A. in communications summa cum laude and is a member of the Phi Beta Kappa. She currently resides in the Park Cities area.
About C. Pharr & Company
C. Pharr & Company is a well-known public relations and marketing communications firm in Addison, Texas that provides strategic services to a select clientele. Business-oriented communications expertise coupled with intensive senior counselor involvement are the firm's competitive edge. C. Pharr & Company prides itself on implementing successful media campaigns that bring increased recognition for its clients, helping them to achieve their business goals. For more information visit C. Pharr & Company online at www.pharrpr.com.
Leah Ekmark Named to Inaugural Junior Board of Directors for Dallas County
Big Brothers Big Sisters
DALLAS – April, 2009 Big Brothers Big Sisters (BBBS) of North Texas, a volunteer organization that provides children support, guidance, friendship and fun by matching them to adult role models, announced today its 2009 inaugural Junior Board of Directors. Leah Ekmark of C. Pharr & Company was one of seven young professionals selected to establish a Junior Board for the Dallas County region of BBBS. This core group of individuals was selected based on their leadership and dedication in previous roles with BBBS and overall community involvement.
The Junior Board of Directors will dedicate their time, talent and resources to further help support the mission of BBBS, helping the agency in reaching financial, community awareness and outreach goals. The Junior Board will also provide support to the Dallas County Board of Directors, working together to align with the agency’s strategic plan, helping to continue to grow the agency, recruit new Bigs and help raise funds for this non-profit to make more matches.
Serving as a Big Sister for more than four years, Ekmark has continually dedicated her time and professional expertise to this non-profit, including helping support regional events such as Bowl for Kids Sake, Big Picture Luncheon while also assisting with recruitment, including making introductions for the agency with other local professional organizations as well as personally introducing friends, family and colleagues to the agency, in an effort to further develop relationships that are beneficial and meaningful for BBBS. For the past two years Ekmark has assisted with the publicity and promotion for the annual BBBS Big Black Tie Ball, one of the primary fundraising events designed to inspire attendees through the people that inspire us every day, our children.
About Big Brothers Big Sisters
Big Brothers Big Sisters is a donor-based organization that places caring adults in the lives of children in one-to-one mentoring relationships. Through the positive impact of those friendships, children with a Big Brother or Big Sister are more likely to graduate from high school and less likely to begin using drugs, begin using alcohol engage in negative behavior. Contact us at 888.887.BIGS or www.bbbstx.org.
TREC Young Guns Names 2009 Public Relations/Marketing Chair
DALLAS – January 12, 2009 – The Real Estate Council (TREC) Young Guns announced today its 2009 core executive committee, naming Leah Ekmark of C. Pharr & Co. as the public relations/marketing chair. Launched in May 2006 as a sub-membership level of TREC, this group is comprised of young commercial real estate professionals motivated by a common purpose to promote TREC involvement and to encourage participation in social, political and civic issues that affect the city of Dallas and North Texas.
Ekmark’s responsibilities include implementing awareness campaigns that remain consistent with the TREC Young Guns brand, coordinating media coverage and executing marketing tactics. Ekmark’s main responsibility will be to generate and increase awareness about TREC Young Gun’s three main programs – The Forum, View From the Top and Casino Night – among the membership base as well as for prospective members, enabling this group of young professionals to network with peers while learning more about the real estate industry in conjunction with Dallas’ current economic and political climate.
With a membership base of over 350 members, TREC Young Guns continues to grow at a rapid pace, making it increasingly important to focus on communication initiatives and marketing efforts to maintain this group’s focus of making the city of Dallas a great place to live while continuing to spread the word about all the effort this group has put forth to connect with the Dallas community and beyond.
About TREC Young Guns
Established in May 2006 as a sub-membership of TREC with more than 350 members, TREC Young Guns is comprised of young commercial real estate professionals driven by a common vision to promote TREC involvement and to develop, educate, and enable future leaders to accomplish civic initiatives in North Texas, with an emphasis on improving the quality of life in Downtown Dallas. To learn more visit, www.recouncil.com or call (214) 692-3600.
About TREC and TREC Foundation
Founded in 1990, The Real Estate Council is a dynamic organization of 1,600 commercial real estate professionals representing more than 500 companies in the Dallas area. Through investments of financial and human capital, TREC Foundation works to improve the quality of life in Dallas’ most distressed neighborhoods with programming to address job creation, child welfare, education, community revitalization, the environment and affordable housing. Since 1990 TREC has invested $7 million in cash and $75 million in pro bono professional expertise in the community. TREC is a leader of initiatives shaping the future of our community including the original $1.5 million grant spearheading Woodall Rodgers Park, and $250,000 in funding and $6.3 million in pro bono legal and title services creating the Urban Land Bank. TREC’s Government Affairs Board pursues advocacy efforts on local and statewide public policy issues. Find out more at www.recouncil.com or by calling (214) 692.3600.