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For more than eight years, the statewide publicity and strategic counsel C.Pharr & Company provided has helped us grow our business throughout Texas.
~ Chris Peck,
VP Texas Division
McCarthy
- C. Pharr & Company has been invaluable to Warrior Group. Their expert and dedicated communications support has helped Warrior Group gain visibility that will positively impact our bottom line.
~ Gail Warrior-Lawrence
Warrior Group
- CPC has been a great strategic PR partner as we launched 'auto insurance by/buy-the-mile' in Texas and beyond.
~ Chris Gay, CEO
MileMeter
- Cynthia Pharr Lee is one of the 25 most influential business women in Dallas.
~ Dallas Business Journal
July 2008 - In a number of crisis situations, my executive teams have trusted C. Pharr & Company for sound communications counsel and implementation.
~ Ken Cichocki
Chief Financial Officer - They are as adept and creative when it comes to social media as they are with traditional media. We saw results on both fronts within the first 90 days.
~ Jim O’Gara,
President and Founder
OnMessage
- Every PR initiative we've done together has begun with insightful strategy and yielded results that have built Westmount’s leadership profile, locally and nationally.
~ Cliff Booth, CEO
Westmount Realty Capital
- The CPC team has been an invaluable asset for our ad agency, producing unique and effective PR solutions for retail clients of The Hall Agency.
~ John Hall, President
The Hall Agency
Situation
MileMeter is the first company in America licensed to sell pure “pay-as-you-drive” auto insurance and it launched in Texas in late 2008. As a start up with limited marketing funds, MileMeter needed PR to play a strong role in educating consumers and encouraging sign ups. MileMeter faced a highly competitive marketplace where traditional auto insurers were spending more than $100 million on traditional advertising in Texas alone.
C. Pharr Solution
Through research, C. Pharr confirmed that MileMeter’s target – young urban professionals – would respond strongly to social marketing and events, as well as to messages about environmental responsibility. C. Pharr devised a multi-tiered PR campaign that included kick-off events in major Texas cities bringing together media and regulators with environmentalists and cyclists to hear MileMeter’s story. Post launch, C. Pharr continued waves of creative media relations and social media focusing on environmental and economic trends. C. Pharr also helped connect MileMeter to insurance influencers and environmentalists in additional states where “pay-as-you-drive” auto insurance is under consideration.
Results
In its first year, C. Pharr’s PR and social media campaign resulted in 27 TV segments aired, 14 radio interviews aired, 10 print articles published and 261 Web articles and consumer social media mentions and counting. MileMeter confirms that its Web analytics significantly increase in response to media coverage. MileMeter believes PR has been an important contributor by helping the company meet business goals in both new customers and revenue. As MileMeter expands into more states, it plans to rely on C. Pharr for innovative PR campaigns that drive its business.